ASICS Japan: The Unbeatable Running Companion for Athletes

ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano" (A Sound Mind in a Sound Body), is a Japanese footwear and sports equipment company that has been a leader in the industry for over 70 years. With a global presence in over 100 countries, ASICS has earned a reputation for producing high-quality running shoes and apparel that cater to the diverse needs of athletes of all levels.

The History of ASICS Japan

Kihachiro Onitsuka founded ASICS in 1949 as Onitsuka Co., Ltd. in Kobe, Japan. The company's initial focus was on producing basketball shoes, but it soon expanded into running shoes. In 1977, Onitsuka Co., Ltd. merged with two other Japanese sporting goods companies, GTO and JELENK, to form ASICS Corporation.

ASICS Japan's Commitment to Innovation

Since its inception, ASICS Japan has been dedicated to research and development, constantly striving to create innovative products that enhance the performance and comfort of runners. The company's commitment to innovation is evident in its numerous technological advancements, including:

• GEL Cushioning System: Introduced in 1986, the GEL cushioning system absorbs shock and reduces stress on joints, providing a more comfortable and efficient running experience.
• FlyteFoam Technology: This lightweight and responsive cushioning material reduces fatigue and improves energy return, allowing runners to perform at their best.
• Dynamic DuoMax Support System: Designed to control overpronation, this system provides additional support and stability, preventing injuries and enhancing running form.

The Benefits of Running with ASICS Japan

Choosing ASICS running shoes and apparel offers numerous benefits for athletes:

• Improved Performance: ASICS shoes are engineered to enhance comfort and efficiency, allowing runners to achieve their fitness goals more effectively.
• Injury Prevention: The advanced cushioning and support systems in ASICS shoes help prevent common running injuries, keeping runners healthy and on track.
• Enhanced Comfort: ASICS shoes are designed with breathable materials and ergonomic features to provide a comfortable fit that minimizes blisters and chafing.
• Increased Confidence: The stylish and performance-oriented designs of ASICS shoes boost confidence and motivation, helping runners feel good about their training.

Popular ASICS Japan Running Shoe Models

ASICS Japan offers a wide range of running shoes to suit different needs and preferences. Some of their most popular models include:

• ASICS Gel-Nimbus: Known for its exceptional cushioning and support, the Gel-Nimbus is a top choice for long-distance runners seeking a comfortable and responsive ride.
• ASICS GT-2000: Designed for runners looking for stability and support, the GT-2000 features the Dynamic DuoMax system to control overpronation and improve running efficiency.
• ASICS Kayano: The Kayano series offers a blend of cushioning, stability, and durability, making it a versatile choice for runners of all levels.
• ASICS Novablast: This lightweight and responsive shoe is perfect for runners seeking a fast and efficient ride during tempo runs and races.
• ASICS Metaspeed Sky: Designed for elite runners, the Metaspeed Sky is engineered to maximize energy return and minimize weight, making it a preferred choice for marathoners and sprinters.

ASICS Japan's Global Impact

ASICS Japan is recognized worldwide for its contributions to the sport of running. The company has played a significant role in promoting the development of running at all levels, from grassroots initiatives to elite competitions.

ASICS Japan is the official footwear sponsor of numerous major marathons and running events around the globe, including:

• Tokyo Marathon: One of the world's most prestigious marathons, featuring 35,000 runners from over 100 countries.
• Boston Marathon: One of the oldest and most iconic marathons in the world, known for its challenging hills and passionate crowds.
• London Marathon: The largest annual marathon in the world, attracting over 40,000 runners to the streets of London.
• New York City Marathon: One of the most popular and competitive marathons, showcasing the city's diverse neighborhoods and iconic landmarks.
• Chicago Marathon: Held in the heart of the Windy City, this marathon offers a flat and fast course for runners of all abilities.

ASICS Japan's commitment to running extends beyond sponsoring events. The company has also established the ASICS Foundation, a non-profit organization dedicated to promoting health and fitness through running initiatives. Through the foundation, ASICS Japan supports youth running programs, community running events, and research on the benefits of running.

ASICS Japan's Financial Performance

ASICS Japan is a publicly traded company listed on the Tokyo Stock Exchange. The company's financial performance has been strong in recent years, driven by increased demand for its running shoes and apparel, as well as its expansion into new markets.

In 2021, ASICS Japan reported a consolidated net sales revenue of ¥505.2 billion (US$4.6 billion), a 3.3% increase compared to 2020. The company's operating profit also increased by 13.3% to ¥67.2 billion (US$613 million).

ASICS Japan's strong financial performance reflects the company's continued success in meeting the needs of runners worldwide. The company's commitment to innovation, quality, and customer satisfaction has positioned it as a leader in the global running footwear and apparel industry.

ASICS Japan's Social Responsibility

In addition to its financial success, ASICS Japan is also committed to operating as a responsible corporate citizen. The company's social responsibility initiatives focus on three key areas:

Environmental Sustainability: ASICS Japan is committed to reducing its environmental impact throughout its operations. The company has implemented a number of initiatives to reduce waste, conserve energy, and promote recycling.
Social Welfare: ASICS Japan supports a range of social welfare initiatives, including programs to promote physical activity among children and youth, and programs to support underprivileged communities.
Diversity and Inclusion: ASICS Japan is committed to creating a diverse and inclusive workplace, where employees of all backgrounds and perspectives are valued and respected.

ASICS Japan's social responsibility initiatives reflect the company's belief that it has a responsibility to contribute to the well-being of its employees, the communities in which it operates, and the environment.

Conclusion

ASICS Japan is a global leader in the running footwear and apparel industry, renowned for its innovative products, commitment to performance, and dedication to social responsibility. With over 70 years of experience in the industry, ASICS Japan has developed a deep understanding of the needs of runners, and its products are designed to help athletes of all levels achieve their goals. Whether you're a seasoned marathoner or just starting out on your running journey, ASICS Japan has the perfect gear to help you perform at your best.

Call to Action

Visit our website or your local ASICS retail store to explore our latest collection of running shoes and apparel. Experience the unbeatable combination of comfort, performance, and style that has made ASICS Japan the choice of runners worldwide.