Kerala, the enchanting "God's Own Country", is not only renowned for its pristine beaches, verdant landscapes, and rich cultural heritage but also for its delectable culinary offerings. Among the many culinary delights, the snack industry in Kerala is a thriving sector that has gained immense popularity both within the state and beyond its borders.
Market Trends
The snacks market in Kerala is burgeoning at a rapid pace, driven by increasing urbanization, changing lifestyles, and growing disposable incomes. According to a report by Euromonitor International, the snack market in Kerala is projected to reach USD 1 billion by 2025. The report further indicates that the increasing demand for on-the-go food options, especially among the younger generation, is a key factor contributing to this growth.
Key Players
The snacks manufacturing industry in Kerala is dominated by a number of established players, including:
Product Range
Snacks manufacturers in Kerala offer a diverse range of products to cater to the varied tastes and preferences of consumers. These include:
Export Potential
The snacks manufactured in Kerala are not only popular within the state but also have a strong export potential. The Kerala State Industrial Development Corporation (KSIDC) has identified snacks manufacturing as a key sector for export promotion. According to KSIDC, the state exported approximately USD 50 million worth of snacks in 2021.
1. The humble beginnings of Parle Products
Parle Products, the giant of the snacks industry in India, had humble beginnings in Mumbai in the 1920s. Founded by Chaganlal Ghelani, Parle Products initially produced just one product: a sweet called the Parle-G. However, the company soon expanded its product line to include biscuits, crackers, and other snacks. Today, Parle Products is a household name in India and has a global presence in over 50 countries.
2. ITC Foods: A tale of diversification
ITC Foods, a subsidiary of ITC Limited, started its journey as a cigarette company in 1910. However, over the years, ITC Foods has diversified its operations to include a wide range of food products, including snacks. Today, ITC Foods is a leading player in the snacks market in India, with popular brands such as Bingo!, Sunfeast, and Yippee!.
3. Unibic Foods: A focus on health
Unibic Foods, headquartered in Kerala, is a renowned manufacturer of cookies, crackers, and other snacks. The company has always focused on providing healthy and nutritious snacks to its consumers. Unibic Foods has made significant investments in research and development to create snacks that are low in fat, sugar, and sodium. As a result, Unibic Foods has become a preferred choice among health-conscious consumers.
For aspiring snacks manufacturers in Kerala, the following tips and tricks can help you achieve success:
The snacks manufacturing industry in Kerala is a vibrant and growing sector, offering immense potential for entrepreneurs and investors alike. By understanding the market trends, key players, product range, and export potential, you can tap into this lucrative industry and establish a successful snacks manufacturing business. Remember the tips and tricks for success, follow the step-by-step approach, and stay committed to providing high-quality products that meet the evolving needs of consumers. The future of the snacks industry in Kerala is bright, and it's time for you to seize the opportunity and make your mark in this culinary wonderland.
Table 1: Market Size of the Snacks Industry in Kerala
Year | Market Size (USD) | Growth Rate (%) |
---|---|---|
2021 | 800 million | 6.5% |
2022 | 850 million | 6.2% |
2023 | 910 million | 7.1% |
2024 | 970 million | 6.6% |
2025 | 1 billion | 6.2% |
Table 2: Key Players in the Kerala Snacks Industry
Company | Product Range | Market Share (%) |
---|---|---|
Parle Products | Biscuits, crackers, potato chips | 35% |
Britannia Industries | Biscuits, cakes, corn chips | 25% |
ITC Foods | Bingo! snacks, Sunfeast biscuits | 20% |
Unibic Foods | Cookies, crackers, multigrain chips | 15% |
Malayala Manorama | Manorama Snacks, traditional delicacies | 5% |
Table 3: Export Potential of Kerala Snacks
Destination | Export Value (USD) | Growth Rate (%) |
---|---|---|
United States | 15 million | 8.0% |
United Kingdom | 10 million | 7.5% |
Middle East | 12 million | 9.0% |
Southeast Asia | 8 million | 6.5% |
Canada | 5 million | 7.0% |
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