In today's competitive online landscape, it's crucial to embrace innovative strategies that enhance user engagement and drive business growth. Highlighted extensions, a powerful tool offered by Google Ads, empower businesses to showcase additional information alongside their search ads, capturing attention and maximizing conversions.
Benefits of Highlighted Extensions
Benefit | How to Do |
---|---|
Increase visibility | Include up to four highlighted extensions per ad. |
Enhance ad relevance | Customize extensions for specific keywords or ad groups. |
Drive targeted traffic | Use specific call-to-actions and deep link to relevant landing pages. |
Segment 1: Product Extensions
Product extensions allow businesses to showcase specific products directly within search ads. This:
Benefit | How to Do |
---|---|
Showcase products directly in search ads | Provide product images, prices, and star ratings. |
Drive conversions with deep links | Connect extensions to specific product pages on your website. |
Segment 2: Callout Extensions
Callout extensions add additional lines of text to ads, highlighting unique features, benefits, or promotions. They:
Benefit | How to Do |
---|---|
Differentiate from competitors | Use short, concise callouts to emphasize key features. |
Provide value | Highlight promotions, unique benefits, or value propositions. |
Segment 3: Sitelink Extensions
Sitelink extensions provide links to specific pages on your website, allowing users to explore additional information. This:
Benefit | How to Do |
---|---|
Guide users to specific pages | Use descriptive and actionable text for sitelink titles. |
Increase engagement | Include up to six sitelinks per ad and preview the desired page titles. |
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