Barking to the Wrong Tree: The Downside of Misaligned Marketing

Barking to the wrong tree is a common expression that means someone is focusing their efforts on the wrong target or problem. In the context of marketing, barking to the wrong tree refers to targeting the wrong audience or using the wrong marketing channels to reach the target audience. This can lead to wasted time, money, and effort, and can damage the brand's reputation.

The Cost of Misaligned Marketing

According to a study by the Marketing Accountability Standards Board (MASB), businesses that misalign their marketing efforts with their target audience's needs and interests lose an average of 20% of their marketing budget. This means that a company with a $1 million marketing budget could be wasting $200,000 each year barking to the wrong tree.

| Cost of Misaligned Marketing | Lost Revenue (US$)