After decades of quenching thirsts, RC Cola has announced the discontinuation of Mellow Yellow, sending shockwaves through the beverage industry. This beloved citrus-flavored soda has held a cherished place in the hearts of many for over 50 years.
Year | Sales (Millions of Dollars) |
---|---|
2016 | 85 |
2019 | 62 |
2021 | 45 |
As per Beverage Digest, Mellow Yellow's sales have steadily declined in recent years, despite its cult-like following. The rise of energy drinks, sparkling water, and healthier beverage options has contributed to its dwindling popularity.
Beverage Category | Market Share (%) |
---|---|
Carbonated Soft Drinks | 55 |
Energy Drinks | 15 |
Sparkling Water | 10 |
Bottled Water | 20 |
Despite its discontinuation, Dr Pepper Snapple Group (DPS), the parent company of RC Cola, remains committed to its other core brands. DPS plans to invest heavily in Dr Pepper, 7UP, and Canada Dry.
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